Victa becomes data partner of FC Twente
“A logical one-two punch”
Victa becomes part of the top of the FC Twente sponsorship pyramid as Premium Partner
We are very proud to announce that Victa will be affiliated with FC Twente. Victa becomes part of the top of the sponsor pyramid of FC Twente as Premium Partner. In addition, Victa officially becomes “Datapartner” of FC Twente. Founder and owner of Victa, Carlo Vruwink, has been associated with FC Twente for years via the Noabers FC Twente, TOS and Club van 10.
As a data partner, Victa provides a business intelligence environment for Finance and Operations, and it also provides FC Twente with a Sports data warehouse that is used to analyze player data, among other things. This makes Victa a strategic data partner of FC Twente and helps the club make better data-driven decisions.
Carlo Vruwink – Director/owner of Victa: “The fact that we are now connected to FC Twente as a data partner feels like a logical one-two punch for us. With our data warehouse solution we help the club, on the other hand the club helps us with more brand awareness and we hope to attract local talent for our growth ambitions.”
Marco Behrens, Commercial Affairs Manager FC Twente: "We are proud that Victa is joining as a Premium Partner of the club and thus also becomes a Data Partner of FC Twente. Once again a real Twente company, that has been associated with the club for years and is now taking the step to the top of the sponsor pyramid. In doing so, we as FC Twente will use the data warehouse and Power BI at Victa, making it a step move forward in using data in the organization. "
Employer branding and brand awareness
As a Premium Sponsor, Victa focuses on brand awareness, in addition to employer branding. From the new season, Victa will be fully visible in the stadium. Before, during and after the match, it will be seen regularly on the new LED boarding, on fixed boards and as a ball sponsor in the stadium.