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BALR. and Qlik

Case Study

Industry: Retail
Function: Executive, Operations, Finance, Marketing, Service & Support
Challenge: The desire to become smarter by being able to visualize and analyze all data, not just transactional data and customer data - and the desire to unlock data from their silos, such as Salesforce Service Cloud and Exact, to turn data into actionable insights.
Data sources: Including Sylius, Salesforce Service Cloud, Exact

BALR., an international luxury lifestyle brand

BALR. is renowned for its high-end fashion, travel products, and accessories catering to both men and women. Founded in the Netherlands in 2013 by Demy de Zeeuw, Juul Manders, and Ralph de Geus, the brand offers an extensive array of premium items embodying the essence of a BALR. lifestyle.

With a focused and ambitious vision, the company connects with a young and ambitious audience, making the luxurious lifestyle of exceptional athletes accessible to all determined dream pursuers.

Qlik Sense provides our management with a complete view of business performance and KPIs. Our teams turn data into action for further growth
Thomas van Mastbergen
Head of Digital Marketing, BALR

Smarter through data visualization

Visualizing all data including e-commerce data.

BALR. offers a true omnichannel experience, with online sales responsible for the largest portion of revenue, closely followed by shop-in-shop stores and proprietary flagship stores. BALR. was established in 2013, meaning they do not face IT legacy issues that other retailers encounter when creating a multichannel, integrated customer journey.

Thomas van Mastbergen, Head of Digital Marketing at BALR.: "Our IT infrastructure was designed as omnichannel from the start. We utilize top-notch technologies for critical processes such as e-commerce and the supply chain.

For data visualization, we opted for an open-source solution, Kibana, connected to our e-commerce system. However, we realized that to become smarter, we needed to visualize all our data, not just the transaction and customer data from our e-commerce system.


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