Fit shop and Qlik
Case study
Industry: Care
Position: Executive, Operations, Procurement, Marketing, Sales, Service & Support
Challenge: Gain insight into critical KPIs to optimize the customer journey and strengthen competitive position
Fitwinkel.nl gets access to all their intel with Qlik
Fitwinkel.nl is the expert in fitness equipment, sports nutrition, clothing and accessories, with a wide range of fitness and martial arts articles. With more than 50 dedicated employees, they stay up to date with the latest trends in fitness. In addition, they understand that customers want to try out and compare products, which is possible in the six franchise Fitwinkel stores spread across the Netherlands.
Insight is important for all e-commerce players
Dylan Wychgel, Business Intelligence Consultant at Victa: “To remain distinctive and to provide customers with optimal service, it is a precondition for e-commerce players to always have insight into the most current information. This requires helicopter views, dashboards where information that is available is presented on various devices, including information pillars. These helicopter views must then be able to be analyzed in great detail to make decisions that move the business forward. To realize this, we often recommend the software of Qlik®. It enables organizations to quickly unlock data sources for visualizations, dashboards and apps that answer the most important business questions.”

We came to the conclusion that we had to take new steps to be able to process and analyze larger amounts of data

Operating in an e-commerce niche
In today’s competitive e-commerce landscape, insight is invaluable. Twan van Essen, e-commerce & franchise manager at Fitwinkel.nl, explains: “At Fitwinkel, we strive to make a fit lifestyle accessible to everyone. With a growing home sports market, an extensive offering is no longer enough. We also need to offer advice and ensure an excellent customer experience. Despite our combination of online and physical stores, optimising the customer journey became increasingly challenging, especially after our growth from 75.000 orders in 2019 to 170.000 orders in 2020. This made us realise that we needed to better handle larger amounts of data.”
The first step was to identify needs and find a professional partner for the right BI solution. Twan van Essen continues: “We considered various tools, including Tableau, Power BI and Qlik, and were looking for a suitable partner. We quickly came across Victa, a renowned company in our region and the largest BI supplier in the Netherlands. The match with their team was immediately good and their offer matched our needs perfectly.”
Contact
Do you have any more questions about Fitwinkel.nl or the solutions we can offer for your organization? Please contact our Business Intelligence experts and we will be happy to help you.