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Steve Madden: Pioneer in retail due to data
Case study
Customer: Steve Madden Europe
Industry: Retail
Business Value Driver: Improving business processes, customer intelligence, discovering new opportunities
Challenge: Data was trapped in an inflexible legacy system and various silos, reporting was manual, error-prone, and time-consuming
Steve Madden
The brand Steve Madden originated in 1990 when the renowned entrepreneur Steve Madden established a footwear empire. His iconic chunky platform soles revolutionized the industry, swiftly propelling the brand into a lifestyle icon with a global presence in department stores, boutiques, major retail chains, and a robust online sales channel.
Immediate insight is important to stay ahead of the competition
In the dynamic retail landscape, immediate access to sales data, inventory insights, and customer behavior is crucial for maintaining a competitive edge. For this reason, an increasing number of retailers are opting for data analysis platforms like Qlik Cloud®. This case study delves into how Steve Madden Europe utilizes Qlik's solutions to derive valuable insights from their data, make informed decisions, and optimize business outcomes.
Download the Steve Madden case
More adaptable and resilient
Download the complete case here to discover how Steve Madden Europe has become more resilient and adaptable thanks to the implementation of Qlik.
