Steve Madden: Leading the retail industry with data
Case study
Customer: Steve Madden Europe
Industry: Retail
Business Value Driver: Improve business processes, customer intelligence, discover new opportunities
Challenge: Data was stuck in an inflexible legacy system and various silos, reporting was manual, error-prone and time-consuming
Steve Madden
The Steve Madden brand was born in 1990 when renowned entrepreneur Steve Madden founded a shoe empire. His iconic chunky platform soles revolutionized the industry, quickly establishing the brand as a lifestyle icon with a global presence in department stores, boutiques, major retailers and a strong online sales channel.
Direct insight is important to maintain a competitive edge
In the dynamic world of retail, instant access to sales data, inventory information and customer behavior is crucial to staying ahead. For this reason, more and more retailers are turning to data analytics platforms such as Qlik Cloud®. This case study examines how Steve Madden Europe leverages the solutions of Qlik commitment to gain valuable insights from their data, make informed decisions and optimize business results.
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More agile and resilient
Download the full case here and discover how Steve Madden Europe has benefited from the implementation of Qlik has become more resilient and agile.
